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After a long work week, it continued into the weekend with an all day lacrosse jamboree. Saturday I spent all morning and afternoon direct marketing for the Rainier LAX Cup.  During the break sessions in between games, I went up to coaches and verbally marketed the RLC while handing them a informational flyer I designed earlier in the week.  If the coach seemed interested, I marked their names down on my contact sheet so I could call them later in the week.

Despite the mistake of talking to the same coach twice, I was fairly confident and successful in approaching complete strangers.  Most of the coaches were friendly and willing to listen to my shpeal.  I even  managed to gather a large number of contact information.  I think the only reason why some coaches seemed annoyed with me, was because they were in between games and probably trying to focus on coaching and thier team, not listen to a "salesman" try and pitch them a tournament opportunity.  

Even though I would have rather spent my Saturday doing other things, I learned that direct marketing is the most effective form of marketing when trying to promote a product/event.  I had already sent an email to these same coaches a week ago, and shockingly enough the vast majority of them had no idea what I was talking about.  By being able to verbally communicate an event to someone in person, it has more staying power and that individual is more likely to remember that particular event versus skimming an email.  




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